According to the final analyses about the consumer preferences, the reading public is returning to the old fashioned printed books. According to the Publishers Association, sales of e-books have declined 17 percent in the U.K. in 2016 while the sales of the physical books icreased by 7 percent. However, the sales of the children books reduced by 16%.
The Association of American Publishers reported a closer decline in the number of sales of e-books in the United States in 2016. The sales of the e-books fall down 18.7 percent. I was stated that the paperback sales rose 7.5% over the same period, and hardback sales increased 4.1 percent.
According to Phil Stokes, head of PwC’s entertainment and media division in the U.K, some people contiue to enjoy the physical books more than the e-books. Stokes added that children’s book have always been more popular in printed form. A significant number of people prefer recipe books in hardback format. He also stated that coloring books had been a big trend for the past few years, if you are giving a digital version of a coloring book, mostly it has no meaning for the people taking the gift.
There has been another trend in the world about being far away from digital devices. With the huge number of researches saying the digital devices have been affecting human health negativel, people started to limit their screen time. According to the studies of U.K. regulator Ofcom, one third of adults had attempted a digital detox in 2016 by limiting their use of smartphones, tablets and other devices.
Despite the fact that number of the people prefering physical books and making digital detoks, has not reached significant rate yet, the device manufacturers have started to be affected by such trends. According to the consumer research group of Euromonitor International, sales of e-readers declined by more than 40% between 2011 and 2016. According to the Pew Research Center, 65% of Americans reported reading a printed book in the past year, compared to only 28% who read an e-book.