Competition between mobile platforms seems to decrease. After the first quarter of last year, Windows Phone has started to lose power in the smartphone market. It has already left the competition in the first quarter of this year due to its low market share. According to the recent data about the market shares, it was reported that market share of Windows Phone dropped 0.01 percent. In this context, Android had a market share of about 85% and iOS had a 15% share. Microsoft seems to accept the failure after the bad critics for its recent Windows 10.
On the other hand, the fight between Android and iOS has also become different. Having 81.4% cake in the last quarter of last year, Android increased its share to 85% when Apple was silent. Apple, which owns 18.2% of the market, lost a significant portion of its share to Android this quarter. Apple dropped to 14.7%. Specialists think that the new iPhones which will be out in the coming months will have Apple up again.
Samsung‘s fight for the brand led to Apple‘s short-lived leadership position. Apple received 18.2% share of the iPhone 7. Although Samsung‘s long-standing seat occupied Samsung for a short period of time, the South Korean company, which succeeded in taking attention to the mid-level and J-series with its flagship gemstones, made a difference of more than 8% to its closest rival with 23.3% market share.
Huawei, that dominates the Chinese smartphone market, is also maintaining a stable situation. Despite the fact that the company has experienced a slight decline compared to the previous turnover, it maintains close to 10% long. Oppo and Vivo are sitting on the 4th and 5th rank. According to the research on the cost of smartphones, the average purchase price of smartphones is 220 dollars.