Every year just in the United States of American households throw food worth $165 billion in to the trash. It is possible to share the food with their neighbors instead of throwing to the trash by using a new application called Olio.
Olio is a free app connecting people with their neighbors to share surplus food and other items. It was launched at the end of 2015 by Tessa Cook and Saasha Celestial. It offers users to connect local communities, businesses and food stores to share food and other items. Users upload a photo and description of the food they no longer need, a deadline and a location for the ones who want to take it.
For some individuals it is the way to know their community, and for others it’s an opportunity to waste as little as possible. In fact, it’s an important social service. For some families, it’s become a vital source of food. This application is also useful for restaurants and bakeries, which can upload unsold food at the end of the day.
This application has about 11,000 volunteers to get the word out, putting up posters, handing out flyers and posting on the app. If lots of people in a small region start to use this application, Olio works best.
Tessa Cook decided to create this application when she moved country in 2014. She noticed that she has had much surplus food she couldn’t eat. She looked for the ways to give the food away, but she couldn’t. And she decided to produce an app to have people share food.
Tessa Cook and Saasha Celestial believe turning a profit doesn’t conflict with Olio’s strong social purpose. They have plans to generate revenue with premium listings for users who want priority access to food listings, and a section for classified ads. They aim to have hundreds of millions of people around the world using Olio to share food instead of throwing to the bin.
The app has been downloaded more than 180,000 times. It’s most popular in Sweden, the United States and Britain.