Neither Paris nor Milano nor London nor New York… Vetements will no longer take place on any fashion week. Demna Gvasalia, who has been keeping a conservative and traditionally high fashion world since the first day, is overthrew the balances once again with this news.
Demna Gvasalia saying “I have been bored with the classic fashion show that has been going on for years, this system has to be changed, we have to make another turn in. The fashion show may not be the most accurate way to reflect our designs.” is not waiting for his latest radical decision to be approved in the sector. On the contrary, he underlines that Vetements is a free and independent brand, reminding us that today’s conditions require a designer’s freedom to be superior to anything else.
After this radical decision let’s look at the final what we will see in the Vetements Autumn / Winter 2017 creation.
Fake Identification and Driving License
The dimensions of the invitations change as the brand is Vetements. Vetements, which designed a personal pseudo-identity and driver’s license, started the fashion show 1-0 ahead with this invitation concept.
The main theme of the collection is stereotyped judgments. The Vetements, which carried the stereotypes created by society and fashion world, liberated them differently and reached the level of awareness.
From Punk to Emo
The world of Vetements, representing Punch’s Emo, a group of ordinary people from the outsides of a British working society from a Parishian secretary, is unifying despite the stereotypes.
Models from the streets
Professional models did not walk on the Vetements podium. On the contrary, who chose the models from the streets not from the cast agency from the fashion editor Lotta Volkova to DJ Clara 3000, Vetemens, brought together different age groups, ethnic origins and identities.
We also learned how a Vetemens bride would be in the Autumn / Winter 2017 season. However, this wedding dress may also be a reference to the traditional couture world.